Questions Los Angeles brands ask us

Yes, we're based in Los Angeles. Finding creators, contracts, briefs and post reviews all happen over calls, email and Slack, so brands outside LA work with us the same way.

Only if you only sell in Los Angeles. If you ship across the country, many of your buyers live somewhere else, so we pick creators by where their followers live.

We start from data: where a creator's followers live, which brands have sponsored them, and how many times brands came back to sponsor them again. For a store or a pop-up in the city, we look for creators whose followers are local.

We plan the creator side: who to invite, who comes first, and what they post after. The poppi and Instacart examples above show how two brands did it here.

It depends on the creators and how many you run, so we give you a price on the call once we know what you want. The audit is free.

Three months. A one-time post doesn't show the creator's normal views, and fans can tell it's fake if they only see your brand once.

We use coupon codes and tracking links, and we follow every sale through them. If you use Shopify, we plug right in.

Yes. After testing we keep the best creators, and each month we cut the two or three weak ones.

Yes. You approve the brief and the first video, and we review every single ad before it goes live.

Yes. We start with normal posts to see which creators click with your brand, then get the rights to run ads from their accounts. Same ad, different sender: from the creator's handle it reads as a real person.

Yes. We send the creator your product, make sure they like it, and then have them promote it. If we skip that, it can feel fake, and fans notice.